Privacy policy

Thank you for visiting the Patterson Farms website. We're glad you're here.

Patterson Farms, LLC (collectively, “Patterson Farms,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit www.pattersonfarms.com or another website or digital service that links to this Policy (collectively, the “Site”), contact us, request information, register for an event, or otherwise interact with us.

By using the Site, you acknowledge the practices described in this Privacy Policy. If you do not agree with this Policy, please do not use the Site or submit personal information through it.

1. Information We Collect

Information you provide

We may collect information you choose to provide, including:

Contact information, such as your name, email address, telephone number, mailing address, and preferred method of contact.

Home-search and inquiry information, such as the home type, price range, move-in timing, financing interests, preferred floor plans, and other details you include in a message or form.

Appointment and event information, including tour requests, event registrations, attendance, and related communications.

Communications and records of your interactions with us, our sales representatives, participating builders, preferred lenders, or other service providers.

Any other information you voluntarily provide. Please do not submit Social Security numbers, bank-account details, medical information, or other sensitive information through a general website inquiry form.

Information collected automatically

When you use the Site, we and our service providers may automatically collect information such as your IP address, browser and device type, operating system, approximate location derived from your IP address, referring pages, pages viewed, links clicked, dates and times of visits, and other usage information. We may collect this information through cookies, pixels, tags, local storage, and similar technologies.

Information from other sources

We may receive information from participating builders, real estate professionals, lenders, event partners, advertising and analytics providers, public sources, social-media platforms, and referral partners. We may combine that information with information collected through the Site.

2. How We Use Information

We may use information to:

Respond to questions; schedule tours or appointments; provide information about homes, amenities, events, financing programs, and the community; and otherwise fulfill your requests.

Connect you, at your request or as reasonably necessary to respond to your inquiry, with an appropriate sales representative, participating builder, real estate professional, lender, title company, or other provider.

Send administrative messages and, where permitted, marketing communications about Patterson Farms, available homes, events, incentives, and related offerings.

Operate, personalize, evaluate, secure, and improve the Site, our advertising, our events, and our services.

Measure campaign performance, understand audience interests, and show or help deliver advertising that may be more relevant to you.

Prevent fraud, protect rights and property, enforce our terms, comply with legal obligations, and resolve disputes.

Carry out any other purpose disclosed when information is collected or with your consent.

3. How We Disclose Information

We may disclose information in the following circumstances:

Service providers. We may provide information to companies that support website hosting, customer relationship management, email delivery, analytics, advertising, event administration, security, and other business operations.

Real estate and homebuying participants. We may provide relevant inquiry information to participating builders, sales representatives, real estate professionals, lenders, title companies, homeowner-association representatives, or other providers involved in responding to your request or assisting with a potential transaction. These parties may have their own privacy policies and practices.

Business partners and event sponsors. If you register for a co-sponsored activity or affirmatively request an offer from a partner, we may disclose information as described at the time of collection.

Advertising and analytics partners. We may permit providers to collect identifiers and Site activity through cookies and similar technologies for analytics, measurement, and advertising. Certain state laws may characterize some of these disclosures as “sale,” “sharing,” or targeted advertising even when no money is exchanged.

Legal and safety purposes. We may disclose information when we believe it is reasonably necessary to comply with law or legal process; protect the safety, rights, or property of any person; investigate fraud or security issues; or enforce agreements.

Business transactions. Information may be disclosed or transferred in connection with a merger, financing, sale of assets, reorganization, bankruptcy, or similar transaction.

With your direction or consent. We may disclose information for other purposes when you direct us to do so or consent.

We do not sell personal information to data brokers for monetary payment. As explained above, however, advertising-related disclosures may be treated as a sale or sharing under certain state privacy laws.

4. Cookies, Analytics, and Advertising

We and our providers may use cookies and similar technologies to keep the Site functioning, remember preferences, analyze traffic, measure marketing, and support advertising. Depending on the technologies in use, providers may include website-hosting or ecommerce platforms, Google, Meta, Mailchimp, and other analytics or advertising services.

You can limit cookies through your browser settings and, where offered, the Site’s cookie-preference tool. Blocking some cookies may affect Site functionality. You may also use industry opt-out tools offered by the Digital Advertising Alliance at optout.aboutads.info and the Network Advertising Initiative at optout.networkadvertising.org. Your browser or device settings may provide additional controls.

The Site may not respond to all “Do Not Track” signals. Where required by applicable law and supported by our systems, we will process recognized browser-based opt-out preference signals, such as Global Privacy Control.

5. Email, Telephone, and Text Communications

You may unsubscribe from marketing email by using the unsubscribe link in a message. Even if you opt out of marketing, we may still send non-promotional messages related to an inquiry, appointment, transaction, or other ongoing relationship.

6. Data Retention and Security

We retain information for as long as reasonably necessary for the purposes described in this Policy, including to respond to inquiries, maintain business and transaction records, meet legal obligations, resolve disputes, prevent fraud, and enforce agreements. Retention periods vary based on the nature of the information and our relationship with you.

We use reasonable administrative, technical, and physical safeguards designed to protect information. No website, transmission, or storage system can be guaranteed completely secure, and we cannot promise absolute security.

7. Your Privacy Choices and Rights

You may ask us to update or correct your contact information, stop certain marketing, or provide information about our privacy practices by contacting us as described below.

8. Children’s Privacy

The Site is intended for a general audience and is not directed to children under 13. We do not knowingly collect personal information from children under 13 through the Site. If you believe a child has provided personal information to us, please contact us so we can take appropriate action.

9. Third-Party Websites and Services

The Site may link to websites, listings, social-media platforms, mapping services, builders, lenders, and other third parties. We do not control and are not responsible for their privacy or security practices. Review their privacy policies before providing information.

10. Visitors Outside the United States

Patterson Farms is located in Georgia, United States, and the Site is directed primarily to users in the United States. If you access the Site from another country, your information may be transferred to, stored in, and processed in the United States or other locations where our providers operate, where privacy laws may differ from those in your country.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will post the revised Policy on this page and update the effective date. If changes are material, we may provide additional notice as required by law. Your continued use of the Site after an update means that you acknowledge the revised Policy.

12. Contact Us

Questions or requests concerning this Privacy Policy may be directed to:

Patterson Farms, LLC
Attn: Privacy
370 Kempton Lane
Dalton, GA 30720
Telephone: 706-529-7000